Casey is the Vice President of Research at C2 Research, a Roseville-based market research consultancy. Her career has been rooted in curiosity, working for a local news affiliate in a research role prior to joining C2. Through her involvement in the AMASV, she encourages connectivity and growth within the greater Sacramento professional community. She holds a bachelor’s degree in business administration with concentrations in marketing and international business and graduated from California State University Sacramento.
Please introduce yourself, tell me your name, what part of Sacramento you live in and what kind of work you do.
Casey Mohan, VP of Research at C2 Research, a Roseville based market research firm. I live in Auburn.
How did you get started with AMA?
I had attended a few events and wanted to find a way to get involved in the local marketing community. I joined the organization as a volunteer hoping to get to know other local marketers in the region.
What is your board or volunteer role with AMA, and what attracted you to that position or team?
I’ve grown through various roles in the organization, and today am the President of the Sacramento Valley Chapter. I also sit on the PCC’s (Professional Chapter Council) DEI Committee, chairing the Education Subcommittee. I stepped up to lead locally because I value the relationships and education that our organization cultivates. While leading locally I connected with other AMA Chapter leaders from across the country; We saw a strong interest amongst chapter leaders around DEI discussion, support and education across our chapters.
Why is volunteering at AMA important to you, and how do you think the work that you do at AMA impacts the community around you?
Volunteering across the AMA ecosystem has yielded many professional connections, as well as new friendships. It’s also kept me close to emerging trends, thought leadership and marketing best practices. My favorite thing about volunteering is the camaraderie that our volunteer team has with one another. I love hearing about how cohorts are supporting one another advancing marketing, their careers and their local chapters amidst today’s evolving landscape.
What do you think other people can gain from volunteering with AMA?
Volunteering provides an opportunity to get to know others in the marketing community in ways you may not otherwise get to. I’ve really valued getting to know our team not only as professionals, but as individuals as well.
What are your hobbies and your interests outside of marketing/work?
I spend my free time hiking, snowboarding, paddle boarding. …Pretty much anything outside and on the go!
