AMASV – American Marketing Association Sacramento Valley

Website Reboot: How to Plan, Implement & Launch a Website Redesign



  • Bobby Reed – President of Capitol Tech Solutions – one of Sacramento’s leading digital design groups.
  • Bob Schewe – Director of Digital Marketing at Vision Service Plan (VSP) the largest vision benefits company in the US, which is also headquartered in the Sacramento region.
  • Sheri Aguirre, Managing Director for the California Earthquake Authority program Earthquake Brace + Bolt. Sheri recently oversaw a new site launch.
  • Eric Weidner, President and CEO of Workbox, a San Francisco based web, print and online marketing firm.

Wednesday, July 27. 11:30 a.m. – 1 p.m.

Cafe Bernardo Midtown (Monkey Bar). 2726 Capitol Avenue, Sacramento, CA  95816

Let’s face it –our website is a key portal to our company and our brand. It’s typically the first impression customers see and work with.

Is yours getting a bit dowdy? Been a few years since it’s been updated or created? Does it accurately reflect your firm’s products and services?

If a website overhaul or refresh is in your future, then you have to attend AMA Sacramento Valley’s May 25th session on surviving your next website update.

We’ll feature three great panelists from Sacramento and San Francisco with eons of website-building experience.

Don’t be left out! Reserve your spot now. Just like that big truck in your rear view mirror, your next website re-do may be closer than you think.

More on the panelists:

Bobby Reed

Bobby Reed is an entrepreneur and business owner with an expertise in Custom Software Solutions. He has been providing custom solutions to political campaigns, small businesses, associations, and nonprofits since 2002.

Bobby started his business shortly after graduating from MIT with a degree in Computer Science in 2002, where he focused his studies on emerging web technologies. His first solutions included cloud based voter targeting database programs. From there, he added professional web design to his portfolio, along with online fundraising and eCommerce solutions. After successfully developing websites, he launched his first Software as a Service (SaaS) solution focused on fundraising in the political arena. Bobby incorporated his business as Capitol Tech Solutions, and now their works focus on technical consulting, application development, mobile application development, and energy efficiency applications based on the in house cloud infrastructure. In addition to the online solutions, he grew his technical consulting business to provide software expertise to Apple, Pearson, and the California Medical Association.

Today, Capitol Tech Solutions is a fast growing technical solutions firm based in Midtown Sacramento, with 13 employees and counting. The company reflects Bobby’s core values of hard work and quality service, and has a passion for improving business experiences through custom technical solutions.

Bob Schewe

Bob serves as the director of digital marketing for VSP Global. He is a business leader with a passion for excellence in creating integrated marketing communications, building cohesive and motivated teams, and directing effective work processes in high-level, faced-paced creative and digital environments.

He has served top global brands in retail, entertainment, financial services, packaged goods, electronics, food services, and trade associations. His specialties include marketing communications management, digital marketing, e-commerce, strategic leadership, consumer and market insights, and organizational development.

Sheri Aguirre

Sheri is the managing director of Earthquake Brace + Bolt, a program established by the California Earthquake Authority and the Governor’s Office of Emergency Services to carry out mitigation programs to assist California homeowners who wish to seismically retrofit their houses. She will speak from the perspective of an organization leader who successfully oversaw a site launch.

Eric Weidner

A seasoned media and technology executive, Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career, he has crafted this skill into a practical, systematic process, working to launch successful sites for SanDisk, Gensler, Evite, Alza Pharmaceuticals, Barra and many, many others.

Today, Workbox is focused on the growing web and online marketing needs of the high-tech, small to mid-sized, and small-cap businesses.

Sign up now.

Thank you to AMASV’s sponsors: UC Davis Extension and Blanket Marketing Group.

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