Social Media Advertising & Optimization
March 28 at 12:30pm. 4800 Riverside Blvd, Sacramento, CA 95822
Optimizing Large or Small Budgets
Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offer their own advertising platforms today. The requirements, costs, and algorithms are updated throughout the year and it can be challenging to keep up. There are also new channels coming online regularly. Engage in this panel discussion about best practices for optimizing your budget – large or small – while keeping fresh content and reader engagement.
Evolving Role of the Marketer
April 25 at 12:30pm. Sacramento, CA
From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.