Evolve: Strategic Marketing for 2025 and Beyond

Lilly Wyatt is the visionary founder of SociosPR, an integrated communications firm renowned for its cultural competence with a mission to connect private enterprises and public agencies with varied communities.  With over 25 years of distinguished experience in media and public relations, she has excelled in roles such as Executive Producer, Host, Producer, and Assignment Editor for top networks including NBC Universal, ABC, Univision, and Telemundo. Her bilingual proficiency in English and Spanish has been instrumental in bridging the gap between sources and communities, creating impactful stories that drive meaningful engagement. Lilly’s work has been recognized with numerous accolades, including the prestigious ‘Woman Who Means Business’ award by the Sacramento Business Journal, the Outstanding Leader Award from the National Association of Women Business Owners, and multiple PRSA Influence Awards.

Michael has been instrumental in shaping paid media strategies for some of the world’s most iconic brands, including Whirlpool, Samsung, and LG. In 2017, he founded Two Trees PPC with the vision of offering high-end, tailored paid ad optimizations to small and mid-sized businesses. Through a focus on transparency, flexibility, and delivering unbeatable results, he successfully grew the company to seven figures in just six years. His commitment to core values and hands-on approach helped Two Trees PPC establish a strong reputation, transforming the digital marketing landscape for regional clients looking for premium advertising solutions.

Ben Hoehn is a fractional marketing leader whose passion for staying ahead of the curve extends beyond consulting to specialization in strategically deploying AI. With over 20 years of experience crafting winning GTM strategies, optimizing demand generation and ABM initiatives, and guiding two performance marketing teams towards successful SaaS exits. As a thought leader, Ben actively shares insights on AI trends, best practices, and generative AI process improvement.

Tracy has been leading marketing and branding strategies for over 25 years, having worked with recognizable brands such as Disney, Exxon Mobile, and the U.S. Air Force. Her agency, Creative Noggin, specializes in marketing for purpose-driven organizations including charities, government agencies, foundations, as well as healthcare and education entities. The company has grown from just over $100,000 in sales in year one to upwards of seven million dollars. The agency donates 5% of its profits annually to causes that support women’s empowerment and is proof that a flexible, human-centered workplace is not just good for employees, but also smart business.

Vanessa Errecarte is an award-winning lecturer at the UC Davis Graduate School of Management and CEO of Marketing Simplified. With two decades of experience in marketing, she specializes in helping small to medium businesses and nonprofits create customized campaigns that enable them to compete with larger organizations. She has worked across various industries including service, real estate, and hospitality. A frequent speaker on branding and digital marketing, Vanessa has addressed audiences at global platforms like the Social Media Strategies Summit. She is also a dedicated community leader, serving on multiple nonprofit boards.