Content personalization is valuable because it’s relevant, and it’s relevant because it’s contextual. Personalized conversations can help companies connect their solutions with consumers problems and questions. When we are able to weave serial storytelling into the fabric of this conversation, it can be a compelling part of the marketing mix. Join chief content officer, Sean Schroeder from Blue River as he discussed how to personalize your marketing automation campaigns for the highest success and customer experience.
This is a continuation of our marketing automation special interest group (SIG).