Concentration | Any |
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Enrollment Status | Minimum half-time enrollment at UC Davis, Sacramento State University, William Jessup University, American River College, Folsom Lake College, Sierra College, Chico State University, Cosumnes River College, Yuba College, Butte College, or Sacramento City College |
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Class Standing Required | Sophomore, Junior, Senior (graduate or undergraduate students) |
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Minimum GPA Required | 2.0 and higher |
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Career Aspirations | Planning to pursue a career in marketing or communications |
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Financial Need | Not required |
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Award Amount | (2) $500 Award |
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Award Semester(s) | Spring 2024 |
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Storytelling: | Provide a compelling narrative within your response to demonstrate your ability to communicate a concept creatively, and effectively. |
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Depth of Response: | Provide a response to each question, ensuring that you have adequately answered the question with data & facts, comparative, argument, or technical explanation. |
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Quality: | The response of each question will be evaluated based upon video composition and quality, sound quality and clarity; or design, layout of presentation, adherence to style guide including correctness of punctuation, spelling and acknowledgement of sources, if used. |
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Video Essay / Written Response:
For Video Submissions:
Please answer all 5 questions in a single video submission. Your video submission should be no more than 7 minutes, with no more than 2 minutes spent on each question.
Submit your video essay response, by inserting the YouTube URL in the space provided. It is important that you confirm that the video submission is public in order for our team of judges to view your submission.
Refer to the following guide, Setting Your YouTube Privacy Settings to manage your YouTube videos.
For Written and Presentation Submissions:
Written/presentation responses should be limited to two pages for written or a maximum of 10 slides if submitting a presentation format. Written/presentation responses may be submitted in a presentation format, saved as a .PDF file.
Please name the file (First & Last Name), EX: JohnSmith
Read and follow the instructions carefully prior to submitting your application. All winners will be notified by in May 2024.
All application fields marked with an asterisk (*) are required.
1. | Please introduce yourself. Be sure to include your full name, the school that you are attending and the field of study. |
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2. | How will you use this scholarship to further your career as a marketer? |
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3. | What will be the next marketing concept/methodology that could change the marketing industry? |
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4. | How can we as marketers use our profession to advance diversity, equity, and inclusion? |
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5. | Tell us about a marketing campaign or advertisement that has caught your attention in the last year. What did you like about it and what marketing tactics were used? |
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Please attach your PDF response or provide the URL to your YouTube video.*
Applicant Information:
If selected, you will be asked for documentation to support the data you provide. Likewise, all correspondence and award agreements will be generated from the personal information submitted below. Please ensure that your responses are accurate.
Photo Release Authorization & Applicant Signature:
Photo Release Authorization
I, hereby grant and authorize American Marketing Association Sacramento Valley the right to take, edit, alter, copy, exhibit, publish, distribute and make use of any and all pictures or video taken of me as well as my scholarship application submission to be used in and/or for legally promotional materials including, but not limited to, newsletters, flyers, posters, brochures, advertisements, fundraising letters, annual reports, press kits and submissions to journalists, websites, social networking sites and other print and digital communications, without payment or any other consideration. This authorization extends to all languages, media, formats and markets now known or hereafter devised. This authorization shall continue indefinitely, unless I otherwise revoke said authorization in writing.
I understand and agree that these materials shall become the property of American Marketing Association Sacramento Valley and will not be returned.
I hereby hold harmless, and release American Marketing Association Sacramento Valley from all liability, petitions, and causes of action which I, my heirs, representative, executors, administrators, or any other persons may make while acting on my behalf or on behalf of my estate
I warrant that I am of the age of consent (18 years or older) and that I am competent to contract in my own name. I have read this release before signing below and I fully understand the contents, meaning and impact of this release.
By signing (typing your legal name) in the space below, you are certifying that all information is correct, that you consent to the photo and video release and that you are the person completing this application. When you press the submit button, you will receive an email confirmation that your application was received.
Please print for your records and retain as verification of your application.
