Beyond Conversion: How to Harness Digital Body Language

By October 14, 2017AMA Webinars, Events
The fact that conversion rate has remained static at 3% for 20 years should be an indicator that the focus for e-commerce metrics is on the wrong thing. Shouldn’t KPIs have evolved in the same way as digital channels, customer behavior, shopping trends and habits?
Businesses keep measuring conversion because it’s easy; it’s a straightforward metric that is simple to determine, but in fact conversion tells us very little about our customers’ true digital experience.

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