BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Marketing Association Sacramento Valley - ECPv6.15.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:American Marketing Association Sacramento Valley
X-ORIGINAL-URL:https://amasv.org
X-WR-CALDESC:Events for American Marketing Association Sacramento Valley
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T140000
DTEND;TZID=America/Los_Angeles:20261013T160000
DTSTAMP:20260928T090210
CREATED:20260918T185334Z
LAST-MODIFIED:20260922T182344Z
UID:2758-1791900000-1791907200@amasv.org
SUMMARY:Design Smarter: Connecting Audience\, Strategy\, Design & AI
DESCRIPTION:AMASV is thrilled to be partnering with the Capitol Creative Alliance as part of their annual Design Week! \nJoin us on Tuesday\, October 13\, from 2-4 PM at The Urban Hive for a hands-on Lunch & Learn built to help marketers and designers rediscover the customer journey. \n\n\n\nHow well do you really know your audience? \nWe’re moving past surface-level demographics to intimately explore user personas\, campaign fundamentals\, and the real-world workflows that connect them. Through an interactive case study presentation and a fast-paced group sprint\, you’ll learn how to break out of silos\, manage big projects as a solo creator\, and ethically integrate AI tools like Custom GPTs to scale your campaign variations without losing your creative soul. Bring your appetite\, your curiosity\, and your laptop—you’ll leave with a tangible marketing toolkit you can implement on day one. \nLunch will be included in the event cost.
URL:https://amasv.org/upcomingeventsamav/design-smarter-connecting-audience-strategy-design-ai/
LOCATION:The Urban Hive\, 730 I Street\, Sacramento\, 95814\, United States
END:VEVENT
END:VCALENDAR