CMO Webinar: How are leading brands leveraging first party-customer data to drive engaging customer experiences & business outcomes? April 16, 2020

By March 20, 2020AMA Webinars, Events

here’s an almost limitless amount of data available today. Consumers are generating millions of digital signals each day that can be captured, collected, and used to create more personalized interactions.

Data-driven marketing enables marketing teams to spend more time on creative (48%) and create more targeted campaigns and personalized messaging (48%) according to Forbes.

But are we using first-party customer data to full its potential?

Join leading retail marketers from forward thinking brands as they discuss:

  • Why creating a single customer view is crucial to driving business outcomes
  • How customers’ buying patterns, preferences, location, level of engagement, content preferences and more are driving better results from their communication
  • What programs and campaigns using first-party customer data are bringing success
  • Where brands are on their journey to connect the dots between numerous disparate interactions and touchpoints to create an omnichannel experience
  • How they are leveraging technology drive sophisticated marketing programs with increased automation and personalization

​Register Today

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