Casey Mohan


Casey is the research director of C2 Research, a Roseville-based market research firm. Her career has been rooted in curiosity, working for a local news affiliate in a research role prior to joining C2. She adds an agency-side market research skillset to the AMASV team.  Through her involvement in the AMASV, she encourages connectivity within the greater Sacramento professional community, working with organizations to support the continued development of local marketing talent. She holds a bachelor’s in business administration with concentrations in marketing and international business from California State University Sacramento.

Karen Lewis

President Elect

Karen is the senior media manager for Sagent Marketing. She has over 10-years of experience in broadcast media, digital media, project management, social marketing, data analysis for clients and campaigns statewide. Her extensive background includes strategic campaign planning, media planning,
paid media execution, social media strategy, data analysis and Google Analytics. Her technical acumen, social media knowledge, and extensive media experience contribute additional value to the AMA team.
She holds a bachelor’s degree in Sociology from California State University Sacramento.

Stephanie Pagano

VP of Records

Stephanie is a Sr. Marketing Analytics Specialist at VSP Global, where she’s been helping various teams across the company on their digital strategies utilizing web analytics, tag setup & management, and data visualization. She has served on the AMASV Board since 2017. Previously, she volunteered as a Chapter VP and president of the collegiate chapter at Syracuse University. She enjoys learning about the local marketing community network with the Chapter’s marketing professionals. She has dual bachelor’s degrees in marketing management and business management from Syracuse University.



The Treasurer receives and disburses funds and manages the Chapter finances.

Free AMA membership to CPA and Tax Professionals in this role.

Specific Responsibilities

Tom Hinds

VP at Large

Tom is a Sacramento-area-based marketing and branding leader in higher education. He has expertise across the marketing portfolio, including brand and integrated marketing strategy, research and measurement, advertising, digital marketing, and other areas. He became involved in the AMASV Board in 2014, inspired by a luncheon he attended on Marketing to Hispanics that led to a successful partnership. He has a bachelor’s degree in communications and a master’s degree in higher education leadership.

Salvador Cruz

Director of Social Media

Salvador is an Account Coordinator at Runyon Saltzman. He graduated from UC Davis in 2018 with a B.S. in Managerial Economics and a B.A. in Psychology and was previously a Social Media Coordinator for the university’s Office of the Chancellor Strategic Communications office. He is passionate about bringing young marketing professionals together and excited to bolster the Sacramento marketing community. Loves traveling, shopping online and good food and beer.

Daniel Dorr

Programming Lead

Daniel Dorr is currently Senior Vice President of Marketing for Sacramento-area startup, VeriTooth.  He has over 20 years of experience is marketing including leading teams and programs for strategy and planning, experience marketing, digital, social media, content marketing and analytics.  Daniel has had an extensive and varied career; leading programs at large B2B companies like Hewlett Packard, B2C leaders like P&G and Vail Resorts as well as smaller startups like VeriTooth and his own online adventure travel company.

Brian Baldus

VP of Collegiate Relations

Brian is an assistant professor of marketing at California State University Sacramento and is excited to serve as the vice president of collegiate relations for AMASV, as well as the faculty adviser to the AMA Student Club at Sacramento State. He has served on the AMASV Board since 2016. He completed his Ph.D. in marketing at Michigan State University and is excited to be helping to educate our area’s future professionals.

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Steven Vance

Director of Website

Steven is a digital account manager for Capitol Tech Solutions. His demonstrated agency-side experience in SEO, SEM, and content development for local businesses are an asset to the AMA. His love of technology, continual growth, and business strategy are a great match for our Communications Committee. He has a bachelor’s in business management from California State University Sacramento.

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Amanda Kearney-Price

Director of Member Outreach

Amanda Kearney Price is the senior director of marketing and strategic initiatives at Girl Scouts Heart of Central California. She has spent more than 25-years in marketing, with careers in higher education (Stanford University and UC Davis), Silicon Valley, and in non-profits. She has a B.A. in English and American Literature from UC San Diego and is a registered yoga teacher.

Bobby Reed

VP of Membership

Bobby is the owner and CEO of Capitol Tech Solutions, an online marketing solutions and software development firm.  He focuses on all things digital, including marketing, software consulting, web applications, mobile application development, and energy efficiency applications based on the cloud infrastructure. He has served on the AMASV Board since 2016 and is passionate about connecting our members with the best tools and events for their interest areas. He graduated from MIT with a degree in computer science in 2002.

Matt Lucas

Communications and Website Volunteer

Matt is an Assistant Project Manager at C2 Research Inc. He graduated from California State Univ. Sacramento in 2017 with a B.S. in Business Administration with concentrations in Marketing and International Business. He has previously worked for the State Controller’s Office in the Vendor Management group. He currently produces his own podcast, and believes that long form podcasting is the news of the future. He also loves visiting new places around the globe, as long as it is with good company.