Email is Not Dead. In fact, email is still a powerhouse for business. With an ROI that beats all other forms of digital marketing, email is hard-working, highly effective, and the preferred communication channel of your customers and leads. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.
- Segmentation strategies to help anticipate individualized engagement at the right time
- Automation best practices for marketers who are ready for complex campaign strategies
- Techniques to target and convert your prospects and help accelerate your sales cycles