e-Commerce and Digital Marketing for the Holidays
November 01 at 11:30am - 1:15pm. Rio City Cafe, Old Sacramento
Will retail keep pace with e-commerce to grow this holiday season?
The National Retail Foundation forecasts holiday retail sales in November and December – excluding automobiles, gasoline, and restaurants – to grow to over $678-Billion, with an impressive percentage of this revenue to be seen in online shopping.
Join the AMASV as we host Belami e-Commerce, a Sacramento based eCommerce solutions company managing nearly 100 eCommerce stores, and Capitol Tech Solutions, a Shopify partner and eCommerce Marketing specialist, to learn about the best strategies to position your business for sales success over the busy holiday period.
Meet the Panel
Marketing Automation SIG, B2B Content Personalization
November 15 at 12:15pm. Sacramento, CA
Content personalization is valuable because it’s relevant, and it’s relevant because it’s contextual. Personalized conversations can help companies connect their solutions with consumers problems and questions. When we are able to weave serial storytelling into the fabric of this conversation, it can be a compelling part of the marketing mix. Join chief content officer, Sean Schroeder from Blue River as he discussed how to personalize your marketing automation campaigns for the highest success and customer experience.
This is a continuation of our marketing automation special interest group (SIG).
4 Ways to Use Online Reviews to Drive Patient Volumes
October 24 at 12:00pm CT
Online reviews are becoming a critical tool for healthcare providers to monitor and leverage. Reviews are influencing where consumers decide to seek care. Recent research found that more than two-thirds of consumers choose one provider over another based on ratings and reviews. In this session, you’ll learn how to use what patients are saying about you online to increase patient volumes and improve quality of care.
Increasing Conversion Rates: How Gated Content Can Quickly Turn Leads into Customers
October 26 at 12:00pm CT
Permission-based marketing is the leader in B2B conversion strategy — but what types of content forms deliver the best results? After surveying a group of marketing influencers, our partners at Ascend2 Research found valuable clues about consumer conversion rates. Learn about the best types of gated content for your marketing program and put more qualified leads in your pipeline!
Naughty or Nice: Quick Wins for Holiday Email ROI
November 01 at 12:00pm CT
With holiday marketing already upon us, minor missteps in email strategy and content can make or break Q4 performance and impact your start of the new year.
Join Return Path and the AMA on Wednesday, November 1st to tackle easy, actionable ways to fine-tune your existing email program and avoid common holiday pitfalls. Designed with a range of marketers in mind, from high-volume retail senders that live for Black Friday to those with a less critical Q4, these strategies can help ensure that the last months of the year are a success.
Whether you’ve already mapped out your holiday strategy or are looking for last minute ideas to rev performance, Return Path’s Email Strategists will cover easy to implement concepts that increase engagement and inbox placement when it counts most.
3 Business Questions Answered in 48 Hours Using DIY Research Tools
November 09 at 1:00pm CT
As a marketer, you always have the time, the budget, and access to resources to complete your research studies, right? Of course not! Some of the most important and timely research needs are quick to appear and require lightning-fast turnaround. Working with a third-party research supplier to execute your project may seem ideal, but it may not be practical to meet deadlines when insights are needed immediately.
In the past, you may have made uncomfortable tradeoffs on quality or precision, or dropped a project altogether. Having access to professional-grade, self-serve research tools can be the solution because of the efficiency, speed, and 24/7 access they provide. This webinar will explore the use of SSI’s DIY research tools to execute three common quick-turn projects.