AMASV EVENTS

AMASV generally holds one event a month. Through luncheons, mixers and other events, we bring together local marketing leaders and practitioners to network and share knowledge. Receive event notifications by signing up for our email newsletter.

Local Events

Tips and Tactics for Digital Marketing Strategy

August 29 at 12:00pm. 555 Capital Mall, Third Floor

Digital marketing is ever-evolving. Learn new tools and tips from some of the best in the business. Join Univision and IDMLOCO Agency leaders for lunch and insight into some of their best practices in digital marketing success. Lunch will be provided.

Speakers
Libby Hall, director of Client Services, IDMLOCO: She provides strategic communications and digital leadership to the agency’s political, public affairs, and marketing clients. Libby has over 10 years of agency experience in digital and social media. Her work has been featured in AdAge, Ragan, and PR Week. IDMLOCO is a digital public affairs and marketing agency rooted in the fundamentals and driven by data.

Chiqui Cartagena, senior vice president in the Political and Advocacy Group for Univision Communications, the leading media company serving Hispanic America. In this role, she provides thought leadership and strategic guidance to help political candidates and advocacy organizations reach and engage Hispanics.

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Lunch with Act-On, Customer Journey

September 13 at 12:15pm. Act-On office, Roseville, CA

Improving the ease of your customer’s experience will help your organization become more customer-focused and will improve relationships and customer loyalty. Keeping your customer’s journey smooth will also help to improve your customer retention and loyalty. Join us for our SIG event featuring Act-On as their marketing team shares the principles for customer journey using automation. Register early to secure your seat.

This is a continuation of our marketing automation special interest group (SIG).

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Market Branding and Positioning Luncheon

September 20 at 11:30am. Old Sacramento

A company’s brand is so much more than a logo and brochure. It is the value proposition, company voice, and commitment to its audience. Whether you are part of creating your company’s brand for the first time or are embarking on repositioning your voice in Sacramento, like our accomplished panel, join us to hear more from Chelsea Minor, Scot Crocker, and Keith Parker as they share their experience in making their Sacramento brand’s exceptional. Register early to secure your seat.

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Automation SIG, Building Email Lists

October 18 at 12:15pm. Sacramento, CA

Growing our contact lists for email marketing can be an ongoing challenge for marketers. Join us for October’s Marketing Automation SIG with Logan Mayville as our guest speaker. Logan Mayville is an independent content strategist and digital marketer with bonus skills in copywriting, SEO, and Facebook advertising. He partners with clients who share his strategic, analytical, and creative style.

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Automation SIG, Content Personalization

November 15 at 12:15pm. Sacramento, CA

Content personalization is valuable because it’s relevant, and it’s relevant because it’s contextual. Personalized conversations can help companies connect their solutions with consumers problems and questions. When we are able to weave serial storytelling into the fabric of this conversation, it can be a compelling part of the marketing mix. Join chief content officer, Sean Schroeder from Blue River as he discussed how to personalize your marketing automation campaigns for the highest success and customer experience.

This is a continuation of our marketing automation special interest group (SIG).

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AMA Webinars

Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing

August 23 at 12:00pm CT

Whether you’re a B2C or B2B brand, your customers expect a best-in-class experience, and you need to deliver it to retain their business and loyalty. Our new webinar will show you how to meet your customers’ expectations and tap into their enthusiasm to help you create an engaging, well-loved brand.

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Building an Agile Team to Drive Amazing Customer Experiences

August 24 at 12:00pm CT

In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

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Member Only Webcast: How SEO and PPC Play Together

August 28 at 2:00pm CT

If you’ve ever wondered about the differences between SEO (Search Engine Optimization) and PPC (Pay Per Click), the pros, the cons, the investment required and which one or whether both are right for your business, then this webinar is for you! We will examine key factors like how long each platform takes to work, the true R.O.I. of each including the opportunity lost by not doing them and how to evaluate a company providing these services.

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AMA Conferences

AMA Annual Conference

September 11 - 13. Las Vegas, NV

The 2017 Annual conference will arm participants with what it takes to be an amazing marketing leader and have fun doing it. The conference will take an actionable examination of everything from targeting high value sources of growth and maximizing marketing’s impact in the C-Suite to leading with digital, marketing insights, channel management and innovation. Read the speaker line-up on AMA.org.

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Past Events

February Mixer group

Feb Mixer in Roseville

May luncheon speakers

Sacramento Kings' Marketing Directors, May Luncheon

June SIG event

June Marketing Automation Group, VSP Global hosting

Networking Mixer

February Networking Mixer

AMASV Board members

July Mixer at House of Oliver

July Mixer at House of Oliver

Meeting new friends at the July Mixer

Networking Mixer

July Mixer at House of Oliver

Interested in helping to create exciting marketing events? Contact Us