Market Branding and Positioning Luncheon
September 20 at 11:30am. Old Sacramento
A company’s brand is so much more than a logo and brochure. It is the value proposition, company voice, and commitment to its audience. Whether you are part of creating your company’s brand for the first time or are embarking on repositioning your voice in Sacramento, like our accomplished panel, join us to hear more from Chelsea Minor, Scot Crocker, and Keith Parker as they share their experience in making their Sacramento brand’s exceptional. Register early to secure your seat.
Marketing Automation SIG, Building Email Lists
October 18 at 12:15pm. Sacramento, CA
Growing our contact lists for email marketing can be an ongoing challenge for marketers. Join us for October’s Marketing Automation SIG with Logan Mayville as our guest speaker. Logan Mayville is an independent content strategist and digital marketer with bonus skills in copywriting, SEO, and Facebook advertising. He partners with clients who share his strategic, analytical, and creative style.
Marketing Automation SIG, B2B Content Personalization
November 15 at 12:15pm. Sacramento, CA
Content personalization is valuable because it’s relevant, and it’s relevant because it’s contextual. Personalized conversations can help companies connect their solutions with consumers problems and questions. When we are able to weave serial storytelling into the fabric of this conversation, it can be a compelling part of the marketing mix. Join chief content officer, Sean Schroeder from Blue River as he discussed how to personalize your marketing automation campaigns for the highest success and customer experience.
This is a continuation of our marketing automation special interest group (SIG).
Confident Decision Making Through Scenario Planning
September 29 at 1:00pm CT
During this webinar, Oliver Wight’s Timm Reiher will present three case examples of how executives use scenario planning to make more confident decisions. Each case example is based on an actual client experience.