Influencer Marketing Happy Hour
February 21 at 5:30pm. Kupros Craft House, 1217 21st Street, Sacramento
Rising to the Top
Influencer marketing is rising; 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for this happy hour event as we speak with Shane Barker and Gordon Fowler about how they have built their influence networks, as well as that of their clients. Read more about our speaker panel at registration:
Social Media Advertising
March 28 at 12:30pm. Entercom Radio, 5345 Madison Ave, Sacramento, CA 95841
Optimizing Large or Small Budgets
Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offer their own advertising platforms today. The requirements, costs, and algorithms are updated throughout the year and it can be challenging to keep up. There are also new channels coming online regularly. Engage in this panel discussion about best practices for optimizing your budget – large or small – while keeping fresh content and reader engagement.
Evolving Role of the Marketer
April 25 at 12:30pm. Sacramento, CA
From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.
The New Digital Imperative: Becoming Customer-Obsessed Through Data-Driven Experiences
January 23 at 12:00pm CT
In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to success in 2018 is obsessing about your customer’s experience. What’s the catch? Digital business pros have too often pursued low hanging fruit, and avoided doing the heavy lifting in areas of cultural and organizational change, using data to drive business decisions, and capitalizing on digital, automated tools to deliver perceivable customer value and operational excellence. As these become more critical In 2018, missing the mark is risky, and can lead to a brand quickly being disrupted out of business.
In this webinar, guest speaker and Forrester Principal Analyst, Brendan Witcher, and 7.ai Senior Director of Product Marketing, Angela Sanfilippo, will explore how digital professionals in 2018 must work through these thorny fundamentals — while also actively tackling personalization, voice, artificial intelligence (AI), and new mandates for loyalty and fulfillment.
Featured Replay: How to Use Social Insights to Build a Content Strategy
January 31 at 2:00pm CT
What if your strategy could be more than an updated version of last year’s. What if it could be built with insights culled from a holistic view of your audience; a rich data set that’s a like a veritable crystal ball illuminating the most relevant topics, time of day and even type of content that engages your audience. We figured out how. Now we want to share it with you.
Member Only Webcast: Strategic Thinking Is a Muscle. Work It or Lose It.
February 26 at 2:00pm CT
Are you just starting a career in marketing and want to get a solid foundation on strategic thinking? Maybe you’re a seasoned veteran needing a jolt to re-awaken your strategic prowess? Either way, this webinar will help sharpen your strategic skills for just about any challenge including product line, services, target markets and even organization-wide thinking. Participants will learn about the building blocks of creating strategy and resources for informing strategy. Marketers will also learn the integral role of creativity in strategy and how insights lead to strategic and creative thinking that eventually lead to better performing campaigns. The session will also include approaches for marketers to lead strategy development in their organizations.