The American Marketing Association Sacramento Valley chapter (AMASV) is a fun, eclectic group of the region’s leading marketing influencers and opinion leaders. Join us for our monthly luncheons and hear from great speakers on topics close to marketers’ hearts – like branding, social media and lead nurturing. Mix, mingle and network at our evening mixers and other fun events! We’re your go-to, local source for all things marketing. Join us today, receive a $30 discount and a chance to win one of three iPad Airs! Use promo code SPRING30 when registering through May 29.
Wednesday, April 22 | Understanding Latino Outreach
Featuring Bobby Pena, President and Co-founder of BPcubed Inc.
As of spring 2014, Latinos surpassed non-Hispanic whites to become the largest ethnic group in the state of California. Latinos are the fastest growing minority group in the United States, and half of all U.S. millennials are Hispanic, making them a highly sought audience for small businesses, Fortune 500 corporations and political leaders.The Latino community is complex, so basic cultural knowledge and specialized communication strategies can help you make headway in the marketplace. In this discussion, Bobby will cover where to begin and what to consider when reaching out to the Latino community.
About Bobby Pena
Bobby Pena is president and co-founder of BPcubed Inc., which specializes in highly effective community outreach and education programs that reach a wide variety of California’s diverse population. Since 2002 Team BP3 has been doing this on behalf of such groups and organizations as Blue Cross of California, California WIC Association, the California Manufacturers and Technology Association, California Endowment, Pacific Gas & Electric, California Community College Chancellor’s Office, Children Now and dozens more, both great and small. BP3 is ranked as one of the area’s top-20 public relations firms by the Sacramento Business Journal.